Legal / Privacy
Privacy Policy
Effective November 13, 2026. Replaces the version of November 11, 2026.
Golden Choice Incorporated, an Illinois corporation, 2640 W. Touhy Ave., Ste 112, Chicago, IL 60645.
Golden Choice Incorporated ("Golden Choice", "we", "us") is an AI consulting and build studio. This policy explains what information we collect, how we use it, who we share it with, and the choices and rights you have. It covers goldenchoiceinc.com, our email, phone and text communications, our outreach to businesses, and the internal tools we use to run our business. When we build or run something for a client, the client's own privacy policy covers its customers; see Client work and AI tools.
What we collect
- What you send us. Your name, email address, phone number, business details and anything else you write when you email, call or text us. The "Tell us the idea" form on our homepage does not store anything on our servers: pressing Send opens your own email app with the message filled in, and we receive it only if you send that email.
- Business contact information. Names, job titles, work email addresses, business phone numbers and business details that are published by the business or in public records, which we use to contact businesses we think we can help. See Email outreach to businesses.
- Server logs. Our host, Vercel, records the technical details of each request to this website (IP address, browser type, the page requested and the time) to deliver the site and protect it from abuse.
- Settings stored in your browser. Your privacy choice and, if you paused it, the homepage animation setting. These stay on your device and are not sent to us.
- The Meta pixel, only if you allow it. See the next section.
The website does not use Google Analytics or any other analytics service, does not load fonts or other files from third parties, and does not collect fingerprints, voice or face data. We do not knowingly collect sensitive information through the website, and we ask you not to send health information about yourself or anyone else through it.
Cookies, the Meta pixel and your choices
We would like to use the Meta pixel, a piece of code from Meta Platforms, Inc. It tells us which visits came from our Facebook and Instagram ads and lets Meta show our ads to people who have visited this site. It stays off unless you choose Allow in the "Your privacy choices" banner. If you allow it, Meta receives the address of the page you are on, the page you came from, your IP address, information about your browser and device, and the cookies listed below, and Meta may combine this with what it already knows about you under Meta's own privacy policy.
You can change your choice at any time with the Your privacy choices link at the bottom of every page. If you switch the pixel off after allowing it, we tell the pixel to stop and delete its cookies. If your browser sends a Global Privacy Control signal, we treat it as a request to opt out: the pixel never loads and the banner does not ask. We do not respond to the older "Do Not Track" setting, which has no agreed meaning.
| Name | Set by | What it does | How long |
|---|---|---|---|
| gc-privacy-v1 | Golden Choice (local storage) | Remembers your privacy choice so we do not ask on every page. Strictly necessary. | Until you clear your browser data |
| gc-motion | Golden Choice (local storage) | Remembers that you paused the homepage animation. Set only if you press Pause. | Until you press Play or clear your browser data |
| _fbp | Meta pixel (cookie) | Identifies your browser to Meta for ad measurement and targeting. Set only if you allow the pixel. | 90 days |
| _fbc | Meta pixel (cookie) | Records that you arrived from a Facebook or Instagram ad. Set only if you allow the pixel and came from an ad. | 90 days |
How we use information
- To answer you, schedule calls, prepare the free mock, sample posts or call you asked for, and deliver the work you hire us for.
- To send business email, including outreach and follow-ups to businesses (see below).
- To run, secure and improve this website and our services, and, if you allowed the Meta pixel, to measure and show our ads.
- To keep business, tax and legal records and to comply with the law.
We do not sell personal information for money. We do not share it with third parties for their own marketing, except that the Meta pixel, if you allow it, shares the data described above with Meta for advertising.
Email outreach to businesses
We email owners and managers of businesses about our services. We get their names and work contact details from the business's own website and listings, public business registries and government filings (for example trademark and permit records), professional profiles, business directories, and research and email verification services that collect the same kind of public business information.
- Every outreach email names Golden Choice, gives our postal address and tells you how to stop further emails. Reply "no thanks" or "unsubscribe", or email hello@goldenchoiceinc.com, and we stop. We keep your address on a do-not-contact list so we do not email you again.
- We send outreach to business contacts about business services only, never to consumers about personal purchases.
- If you are in the European Union, the United Kingdom or Switzerland, our legal basis is our legitimate interest in offering our services to businesses, which we balance against your interests. You can object at any time and we will stop. Where the law of your country requires consent before a first business email, we do not email you without it.
Calls and text messages
When you call or text (312) 313-0629 we receive your phone number and what you say or write, and we use it to reply to you. We do not send marketing text messages or make marketing calls using an autodialer or prerecorded voice to anyone who has not given us express written consent first. Consent is never a condition of buying anything from us. Reply STOP to any text from us and we will not text you again.
Client work and AI tools
When a client hires us, we often work inside the client's own accounts and systems (its website, shop, payment, email, social and practice software) and may see personal information about the client's customers or patients. For that information we act as the client's service provider: we use it only to do the work the client asked for, under our agreement with the client, and the client's privacy policy applies to its customers.
- AI tools. We use AI services from third-party providers to write, design, code, transcribe, and make images and video. We give these services only the client material a task needs. Where a provider offers settings that stop it from using what we send to train its models, we use them. We do not use client data to train AI models of our own.
- Health information. We do not put patients' health information into an AI service or any other outside tool unless the client has agreed in writing and, where HIPAA applies, the provider has signed a business associate agreement. When we can do the job with counts, totals or anonymized examples instead, we do.
- Ownership. Client accounts stay in the client's name, and when an engagement ends we return or delete client data as our agreement says.
Likeness, voice and biometric data
This website does not collect fingerprints, face geometry, voiceprints or any other biometric identifiers. In client work we sometimes make an AI-generated likeness or voice of a real person, for example a business owner who wants to appear in their own videos. We do this only with that person's written consent, use the source photos, video and audio only for the project they agreed to, never sell or share them except with the AI provider that makes the likeness, and delete them when the project's purpose is complete, at the person's request, or within three years of our last interaction with that person, whichever comes first. Content made this way is labeled as AI-generated when it is published.
Google user data
We use a private, internal tool that connects to Google accounts owned and operated by Golden Choice through the Gmail API. It is used only by Golden Choice staff to read, draft, organize and send email from our own company mailboxes, for example replying to clients and sending business correspondence.
- What we access: email messages, labels, drafts and basic profile information (name and email address) of the connected Golden Choice accounts.
- How we use it: only to provide this email workflow to Golden Choice staff. We do not use Google user data for advertising, and we do not sell it or transfer it to third parties, except as needed to provide the workflow, to comply with the law, or with the account owner's consent.
- Storage and protection: access tokens are stored on Golden Choice computers with access limited to Golden Choice staff. Message content is processed to complete the task at hand and is not kept in a separate database.
- No model training: we do not use Google user data to develop, improve or train generalized artificial intelligence or machine learning models.
Golden Choice's use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
You can revoke the tool's access to a Google account at any time at myaccount.google.com/permissions.
Who we share it with
We share personal information only with:
- Service providers that help us run the business and may only use it for that: website hosting (Vercel), email and documents (Google Workspace), phone and text, AI services, research and email verification services, and payment and banking providers.
- Meta, only if you allow the Meta pixel.
- Professional advisers such as accountants and lawyers, under confidentiality.
- Authorities or others when the law requires it, to protect rights and safety, or as part of a merger or sale of our business, in which case this policy continues to apply.
Golden Choice is based in the United States, and our providers may process information in the United States and other countries. When we transfer personal information from the EU, UK or Switzerland, we rely on the provider's certification under the Data Privacy Framework or on the European Commission's standard contractual clauses.
How long we keep it
- Inquiries that do not lead to work: up to two years after our last contact.
- Client records and correspondence: for the engagement and up to seven years after it ends, for tax and legal reasons.
- Outreach contacts: until you ask us to stop, after which we keep only your email address on our do-not-contact list.
- Website server logs: for the short period our host keeps them.
- Likeness and voice source material: as described in Likeness, voice and biometric data.
Your rights
Wherever you live, you can ask us to tell you what personal information we hold about you, give you a copy, correct it, delete it, or stop using it for marketing. Email hello@goldenchoiceinc.com or call (312) 313-0629. We will confirm we received your request within 10 business days and answer within 30 days (45 days where a law allows it, and we will tell you if we need the extra time). We may ask for information to confirm who you are. An authorized agent may make a request for you with your signed permission. We will not treat you differently for using any of these rights.
California, the EU and UK, and the UAE
California and other US states
Golden Choice is a small business and does not currently meet the thresholds that make the California Consumer Privacy Act or similar state laws apply to it. We still follow their main rules voluntarily. In the last 12 months we collected the categories described in What we collect: identifiers and contact details, professional information, and internet activity on this site. We do not sell personal information for money. If you allow the Meta pixel, sharing your activity on this site with Meta for advertising may count as "sharing" under California law; to opt out, use Your privacy choices at the bottom of any page or turn on Global Privacy Control in your browser. We do not use sensitive personal information to infer characteristics about you.
European Union, United Kingdom and Switzerland
Golden Choice Incorporated is the controller of the personal information described in this policy, except client data we handle as a client's service provider. Our legal bases are: your consent (the Meta pixel, which you can withdraw at any time); taking steps at your request or performing a contract (answering inquiries and doing client work); our legitimate interests (running and securing the site, and business outreach); and legal obligations (records). In addition to the rights above, you can ask us to restrict our use of your information or to send it to you or another company in a portable format, you can object to any use based on legitimate interests, and you can complain to your local data protection authority (in the UK, the Information Commissioner's Office).
United Arab Emirates
If you are in the UAE, you have the rights given by Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data, including to be informed, to access and correct your information, to have it deleted, and to object to its use for marketing. Use the contact details below.
Security
We use reasonable technical and organizational measures to protect information, including encrypted connections, limited access, and keeping client accounts in the client's name. No method of transmission or storage is completely secure. If a breach affects your personal information, we will notify you and the authorities as the law requires.
Children
Our services are for businesses. We do not knowingly collect information from anyone under 16. If you believe a child has sent us information, contact us and we will delete it.
Changes and contact
If we change this policy, we will post the new version here with a new effective date.
Golden Choice Incorporated, 2640 W. Touhy Ave., Ste 112, Chicago, IL 60645. Email hello@goldenchoiceinc.com. Call or text (312) 313-0629.